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Title:Nudge: Naar betere beslissingen over gezondheid, geluk en welvaart
Format Type:Ebook
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Publisher:Business Contact
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Number of Pages:303
Category:Business, Non fiction, Psychology, Economics, Self help, Politics, Science

Nudge: Naar betere beslissingen over gezondheid, geluk en welvaart by Richard H. Thaler, Cass R. Sunstein

PDF, EPUB, MOBI, TXT, DOC Nudge: Naar betere beslissingen over gezondheid, geluk en welvaart Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion Unfortunately as authors Richard H Thaler and Cass R Sunstein astutely observe we don t always choose well The reason the authors explain is that we all are susceptible to cognitive biases and blunders that make us human fallible and prone to error Thaler and Sunstein invite us to enter an alternative world one that recognizes our humanness as a given They show that the way we think can be used to our advantage it is possible to design environments that make it more likely for us to act in our own interests Using colorful examples from all aspects of life Thaler and Sunstein demonstrate how choice architecture can be established to nudge us in beneficial directions without restricting the full menu of choices available to us i Nudge i offers a unique new take from neither the left nor the right on many hot button issues and is one of the most engaging and provocative books to come along in years Publisher statement

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This Explains Everything: Deep, Beautiful, and Elegant Theories of How the World Works, Misbehaving: The Making of Behavioral Economics, Summary of Nudge: Improving Decisions About Health, Wealth, and Happiness, Quasi Rational Economics, Nudge: Improving Decisions About Health, Wealth, and Happiness, The Winner's Curse: Paradoxes and Anomalies of Economic Life, Advances in Behavioral Finance, Advances in Behavioral Finance, Volume II: 2 (The Roundtable Series in Behavioral Economics)
Nobel laureate Richard H Thaler has spent his career studying the radical notion that the central agents in the economy are humans predictable error prone individuals em Misbehaving em is his arresting frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics ourselves and our world br br Traditional economics assumes rational actors Early in his research Thaler realized these Spock like automatons were nothing like real people Whether buying a clock radio selling basketball tickets or applying for a mortgage we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists In other words we misbehave More importantly our misbehavior has serious consequences Dismissed at first by economists as an amusing sideshow the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives our businesses and our governments br br Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building to TV game shows the NFL draft and businesses like Uber br br Laced with antic stories of Thaler s spirited battles with the bastions of traditional economic thinking em Misbehaving em is a singular look into profound human foibles When economics meets psychology the implications for individuals managers and policy makers are both profound and entertaining, Standard economics theory is built on the assumption that human beings act rationally in their own self interest But if rationality is such a reliable factor why do economic models so often fail to predict market behavior accurately According to Richard Thaler the shortcomings of the standard approach arise from its failure to take into account systematic mental biases that color all human judgments and decisions, Modern financial markets offer the real world s best approximation to the idealized price auction market envisioned in economic theory Nevertheless as the increasingly exquisite and detailed financial data demonstrate financial markets often fail to behave as they should if trading were truly dominated by the fully rational investors that populate financial theories br br These markets anomalies have spawned a new approach to finance one which as editor Richard Thaler puts it entertains the possibility that some agents in the economy behave less than fully rationally some of the time i Advances in Behavioral Finance i collects together twenty one recent articles that illustrate the power of this approach These papers demonstrate how specific departures from fully rational decision making by individual market agents can provide explanations of otherwise puzzling market phenomena br br To take several examples Werner De Bondt and Thaler find an explanation for superior price performance of firms with poor recent earnings histories in the tendencies of investors to overreact to recent information Richard Roll traces the negative effects of corporate takeovers on the stock prices of the acquiring firms to the overconfidence of managers who fail to recognize the contributions of chance to their past successes Andrei Shleifer and Robert Vishny show how the difficulty of establishing a reliable reputation for correctly assessing the value of long term capital projects can lead investment analysis and hence corporate managers to focus myopically on short term returns br br As a testing ground for assessing the empirical accuracy of behavioral theories the successful studies in this landmark collection reach beyond the world of finance to suggest very powerfully the importance of pursuing behavioral approaches to other areas of economic life i Advances in Behavioral Finance i is a solid beachhead for behavioral work in the financial arena and a clear promise of wider application for behavioral economics in the future, No description available