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Title:El crecimiento rentable, un asunto de todos
Format Type:Ebook
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Category:Business, Management, Buisness

El crecimiento rentable, un asunto de todos by Ram Charan

PDF, EPUB, MOBI, TXT, DOC El crecimiento rentable, un asunto de todos En esta poca de saturaci n de mercados y competencia feroz una gran parte de los directivos basan sus estrategias de crecimiento en encontrar un producto o servicio nuevo que revolucione el mercado o simplemente se concentran en recortar costes a cualquier precio .

El autor de El crecimiento rentable un asunto de todos plantea una alternativa mucho m s coherente y segura para garantizar un crecimiento rentable que se fundamenta sobre peque os avances d a a d a y sobre la permanente adaptaci n a los cambios que se producen en el entorno Este enfoque lleva intr nseca la idea revolucionaria de que el crecimiento es asunto de todos que no s lo incumbe a la fuerza de ventas o a la alta direcci n De igual forma que todos intervienen en la reducci n de costos tambi n todos deben comprometerse con el crecimiento de la empresa desde quienes se ocupan de atender a las preguntas y quejas de los clientes hasta el Director General .

En este innovador libro Ram Charan nos proporciona las herramientas b sicas para encarrilar una empresa por la senda del crecimiento sostenido y rentable Sus propuestas han demostrado su eficacia en todo tipo de empresas y pueden ponerse en pr ctica de forma inmediata

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales, Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way, The Leadership Pipeline: How to Build the Leadership-Powered Company, What the CEO Wants You to Know: Using Business Acumen to Understand How Your Company Really Works, Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning, Every Business Is a Growth Business: How Your Company Can Prosper Year After Year, Leadership in the Era of Economic Uncertainty: The New Rules for Getting the Right Things Done in Difficult Times, Execution: The Discipline of Getting Things Done, Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, The Attacker's Advantage: Turning Uncertainty into Breakthrough Opportunities
b What s the number one item on every company s agenda b br br Profitable Growth br br b Every Business Is a Growth Business b is your one stop guide to making profitable growth happen It s a radical and refreshing source of ideas inspiration and common sense all based on the unparalleled experience and access of Ram Charan and Noel Tichy br br Charan and Tichy have worked with some of the world s leading executives people such as Jack Welch of GE Eckhard Pfeiffer of Compaq Larry Bossidy of Allied Signal John Reed of Citigroup Dick Brown of Cable amp Wireless Alex Trotman and Jacques Nasser of Ford and the senior management of Coca Cola who have transformed their companies into profitable growth machines Every Business Is a Growth Business is a distillation of what the authors and these unique leaders have learned about profitable growth br br br If your business isn t growing sustainably and profitably it s dying br Any business can grow profitably There is no such thing as a mature business br A company grows because growth is in the corporate mindset created by the company s leaders br The mindset of growth starts at the top but it must reach all the way to the bottom br Sustainable growth is profitable and capital efficient br Broadening your pond changing your company s genetic code developing a growth strategy from the outside in and other unique ideas br br br b Every Business Is a Growth Business b includes inside accounts of how GE Medical Allied Signal Compaq Citibank Reynolds and Reynolds Praxair and GE Capital developed profitable growth strategies It includes The Handbook for Growth a highly practical guide that will be an immense help as you and your team develop your company s profitable growth strategy, There is no better person than Ram Charan to provide advice on managing in a downturn br b Larry Bossidy former Chairman amp CEO Honeywell International Inc b br br This is all classic guru writing stressing the extremity of the situation But from Charan who has already brought us bestsellers such as i Execution i and i What the CEO Wants You to Know i it seems plausible His forte is bold advice delivered with convincing rhetoric And he has completed his new text just at the right time br b i Financial Times i b br br As a business leader today you face an unprecedented challenge the worldwide economic downturn Cash and credit are dwindling sales forecasts are dismal and morale is sinking This is not a time to reflect It is a time to act decide and energize your people with urgency br br b This is your moment Are you up to the task b br br In i Leadership in the Era of Economic Uncertainty i Ram Charan helps you steer your business through the minefield of contracting markets cash shortages and ongoing uncertainty No matter what your leadership role Charan s insight will help ensure that your business emerges leaner stronger and well in front of the competition br br We will not know when we have turned the corner and we cannot envision the shape and scope of the world that will emerge Charan writes What we can be sure of is that this is a time of tumultuous change and with change come both danger and opportunity br br In this concise and highly accessible guide the author provides practical actions you can execute immediately to br br br Protect cash flow vigilantly even daily and use cash more efficiently br Use ground intelligence to survive the storm and position your business to thrive in the aftermath br Develop a better understanding of your customers br Reevaluate your pricing strategy and capital expenditures br Use cost cutting strategically br Using examples and case studies i Leadership in the Era of Economic Uncertainty i illustrates how leaders at DuPont Hanesbrands Wipro and other companies used Charan s techniques to get results br br The chaos of global economic meltdown has imposed an urgency you have never before experienced It s a scary thing but it can also be exciting if you re prepared, Together these authors have more first hand experience in leadership development and succession planning than you re likely to find anywhere else And here they show companies how to create a pipeline of talent that will continuously fill their leadership needs needs they may not even yet realize The Leadership Pipeline delivers a proven framework for priming future leaders by planning for their development coaching them and measuring the results of those efforts Moreover the book presents a combination leadership development succession planning program that ensures a steady line up of leaders for every critical position within the company It s an approach that bolsters the retention of intellectual capital as it eliminates the need to go outside for expensive stars who will probably jump ship before they reach their full potential anyway, p b i Execution i may very well be the best business book of the year b and one of the most useful to have come around in a long time This smart and pithy book focuses on a simple though vexing challenge How can the leaders of an organization exhort their people to deliver on the most important goals b It s rare to find a book like this that blends smart practice with intelligent articulation of how to get things done Do yourself a favor Buy it b i The Boston Globe i p p Making all of the moving parts of an organization function smoothly together is just plain hard work By describing how he has done it Mr Bossidy has come up with a b valuable and practical management guide b that is must reading for everyone who cares about business i The New York Times i p p b If you want to be a CEO or if you are a CEO and want to keep your job read i Execution i and put its principles to work b Michael Dell chairman and CEO Dell Computer Corp p p b A how to book for the can do boss b If even half the corporations in America pondered their suggestions the economy would be in much better shape Moreover Bossidy and Charan boast an impressive enough track record that anyone who wants to stay sharp at the helm will welcome their assistance i BusinessWeek i p b Sound practical advice on how to make things happen b Ralph S Larsen chairman and CEO Johnson amp Johnson p b Here s the real deal This is no nonsense stuff b The leaders who sweat the small stuff hire the right people make the tough decisions i and i stick around to see that they re carried out are the real winners Forget the swarmy memoirs cheesy parables advice for idiots and leadership secrets of despots and barbarians Getting it done is according to Bossidy and Charan the only way to grow i The Miami Herald i p p b Captures a lifetime of building winning formulas and puts them in a simple practical context for executives at any level b Ivan Seidenberg president and CEO Verizon p