eBook PDF / e-Pub De nieuwe regels van social media: over klantcontact, blogs, sociale netwerken en viral marketing

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Title:De nieuwe regels van social media: over klantcontact, blogs, sociale netwerken en viral marketing
Format Type:Ebook
Author:
Publisher:Van Duuren Media
ISBN:9089650695
ISBN 13:
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De nieuwe regels van social media: over klantcontact, blogs, sociale netwerken en viral marketing by David Meerman Scott, Tosca Weijers

PDF, EPUB, MOBI, TXT, DOC De nieuwe regels van social media: over klantcontact, blogs, sociale netwerken en viral marketing Om in de nieuwemediajungle te kunnen overleven moeten de regels van old school marketing worden losgelaten De teloorgang van de traditionele massamarketing biedt echter nieuwe kansen voor kleinere bedrijven en zelfstandigen die op zoek zijn naar een manier om hun klanten goedkoop en effectief te bereiken En dat is goed voor consumenten de online cultuur van integriteit en informatie zorgt voor transparantie in de markt en een betere kwaliteit van producten De nieuwe regels van social media biedt een toegankelijk overzicht van alle mogelijkheden om effectief en krachtig aan de slag te gaan om de juiste mensen op het juiste tijdstip te bereiken tegen een fractie van de kosten van een traditionele marketingcampagne Het boek is voorzien van de laatste trends op het gebied van Twitter Facebook en YouTube Daarnaast biedt het een stappenplan om de kracht van internet te gebruiken direct communiceren met klanten verkoop stimuleren en online zichtbaar zijn

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, Get Seen: Online Video Secrets to Building Your Business, Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now, Marketing the Moon: The Selling of the Apollo Lunar Program, World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
In July ninety four percent of American televisions were tuned to coverage of Apollo s mission to the moon How did space exploration once the purview of rocket scientists reach a larger audience than My Three Sons Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience In Marketing the Moon David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history the selling of the Apollo program br br Primed by science fiction magazine articles and appearances by Wernher von Braun on the Tomorrowland segments of the Disneyland prime time television show Americans were a receptive audience for NASA s pioneering brand journalism Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel through press releases bylined articles lavishly detailed background materials and fully produced radio and television features rather than push an agenda American astronauts who signed exclusive agreements with Life magazine became the heroic and patriotic faces of the program And there was some judicious product placement Hasselblad was the first camera on the moon Sony cassette recorders and supplies of Tang were on board the capsule and astronauts were equipped with the Exer Genie personal exerciser Everyone wanted a place on the bandwagon br br Generously illustrated with vintage photographs artwork and advertisements many never published before Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind it was a triumph not just for American engineering and rocketry but for American marketing and public relations, b Promote your product using the most visceral form of social media online video b Learn how to create cost effective videos engage your customers compel them to measurable behaviors awareness intent and purchase and sustain your brand online i Beyond Viral i gives you the tools and tricks to successfully use online video to reach your business goals br br br Author Kevin Nalty is the only career marketer who doubles as one of the most viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First hand case studies of leading brands include Microsoft Starbucks GE MTV Mentos Holiday Inn and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential mostly untapped Put your business at the forefront of this important medium with the proven methods described by i Beyond Viral i, Sales and service are being radically redefined like never before With buyers now in possession of unlimited information online content is quickly becoming the dominant driver for commerce Today anyone working in sales or customer service needs to possess entirely new skills Unfortunately most organizations are still using traditional selling and service models developed for a different time br br In this new book by the author of the bestseller i The New Rules of Marketing amp PR i David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind br br Rich with revealing first hand accounts of real businesses that are charting this new territory and finding astounding success a bicycle manufacturer that engages customers with honest and revealing openness an enterprising network of home basement repair contractors that educates clients with free publications and innovative visual software and an independent physician who provides her patients with online video notes to help them follow detailed medical instructions i The New Rules of Sales amp Service i shows how innovative businesses large and small are discovering new opportunities strengthening customer loyalty and mastering real time buyer satisfaction br br Among the topics covered in detail br br br Why the old rules of sales and service no longer work in an always on world The new sales cycle and how informative Web content drives the buying process Providing agile real time sales and service without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content rich websites motivate interest establish authority and drive sales How social media is transforming the role of salesperson into valued consultant Required reading for any organization that interacts with the public ranging from independent consultants to established large corporations and small businesses to new start ups and non profits i The New Rules of Sales amp Service i is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape br br Note i The New Rules of Sales amp Service i is neither an update nor a sequel to i The New Rules of Marketing amp PR i rather it complements the earlier book Each book focuses on and outlines different strategies Marketing and PR use online content to reach many buyers at once Sales and Service use online content to reach buyers one at a time i The New Rules of Sales amp Service i tailors its strategies and tactics to reflect this difference, In failing to provide visitors with great information content most of today s Web sites are missing a golden opportunity to create loyal customers and leaving a fortune in new and repeat business on the table According to Web marketing expert David Meerman Scott too many marketers focus on style over substance While a site may win awards for graphic design Scott demonstrates that the key to Web marketing success is compelling content delivered in new and surprising ways In Cashing in with Content he interviews of today s most innovative Web marketers sharing their secrets for using content to turn browsers into buyers to encourage repeat business and to unleash the amazing power of viral marketing The book features a diverse range of content savvy organizations from the worlds of e commerce business to business and government not for profit including the Wall Street Journal Online CARE USA Kenyon College Alcoa Tourism Toronto Weyerhaeuser Booz Allen Hamilton and United Parcel Service br